You have probably already seen it. The d'alba Italian White Truffle First Spray Serum has been all over TikTok and Instagram, with makeup artists spritzing it over a finished face and skin suddenly looking lit from within. It has sold more than 30 million bottles worldwide and racked up over 40,000 ratings on Amazon UK at a 4.4-star average, so the hype is real.

Here is the catch. When we sat down with 100 of those reviews, the buyers did not land in one happy pile. Three quarters gave it five stars and talk about it like a miracle. A smaller but loud group used the exact same product and walked away unimpressed, calling it overpriced water or worse. Same £13.54 bottle, two opposite experiences. This review is about working out why, and which camp you are likely to fall into before you spend the money.

What this spray actually is (it is stranger than a normal mist)

Most facial mists are just scented water in a bottle. This one is not, and that matters for understanding why people react to it so differently. The formula has no surfactants, which is why it separates into two distinct layers: a serum layer carrying the Italian white truffle extract, niacinamide and chia seed extract, sitting on top of an oil layer made from avocado oil, sunflower seed oil and other plant-based oils. You shake the bottle to blend the two before each use, then spritz.

The serum side is the part doing the brightening and skin-soothing work. The oil side is what locks in moisture and gives that wet-look radiance. d'alba Piedmont pitches it as a three-in-one: mist, serum and setting spray all at once, usable at any step of your routine. It is vegan, dermatologically tested and described as hypoallergenic. That oil layer is the key to the whole debate, because how much of it ends up on your skin depends entirely on how well you shook the bottle and how heavily you spray.

The believers: glow, glass skin and unsolicited compliments

Let me start with the majority, because three out of four buyers are not quietly satisfied, they are evangelical. The word that comes up more than any other is glow. Sarah Jackson called it "magic in a bottle if you want to achieve that glass skin glow," and she is far from alone.

The most convincing endorsements are the ones with a witness. Victoria, on her second bottle, wrote that "a lady actually stopped me in our local supermarket and said your skin is incredible," with a friend over coffee asking "what have you had done." Double N, who does not even wear makeup, said they "got a compliment straight away" after using it. Rachael J. mentioned getting compliments "even though I have very textured skin." Compliments from strangers are hard to fake and they show up again and again here.

The other big draw is how it behaves under and over makeup. Abby, who has dry sensitive skin, said it goes under her foundation "perfectly, no more flaking on my nose or crusty under eyes." Emma Plummer, a makeup artist, uses it on "all my clients" because it helps makeup wear better and revives a tired face later in the day. Plenty of buyers spray it as a final setting step and describe a soft, dewy finish that lasts. If your skin runs dry and you want radiance rather than matte, this is the crowd you would be joining.

The skeptics: "it's just like spraying water"

Now the other side, and it deserves its own section because it is consistent enough to be a real warning rather than the odd grumpy outlier. A chunk of buyers spritzed this on and felt nothing happen.

Eddie put it bluntly: "It's just like spraying water. It feels fine but for the price and supposed benefits, that's not enough for me." Pips said it "feels like water on face with no effect." Jay and a couple of others used the same line you see across these one-stars: tried it, saw no difference, waste of money. CrystalBerry, in a thoughtful three-star, summed up the lukewarm middle: she loves the smell and admits it feels luxurious, "but I don't think it actually does anything so is expensive for a nice feeling spray." She also flagged that the nozzle sometimes spits "little dots" of liquid onto her makeup.

A recurring thread among the disappointed is needing to use a lot of product to feel anything. Eleanor Roberts said "you have to spray a ridiculous amount of product to get even a little shine," which then burns through the bottle fast. This is where the formula bites back: if you do not shake it properly, you are mostly spraying the watery serum layer and skipping the oils that create the glow. That alone could explain a fair few of these reviews, but not all of them, so go in knowing the dewy-water effect is not guaranteed for everyone.

The fragrance issue you should take seriously

If there is one thing I would not gloss over, it is the scent. For most buyers it is a selling point. One Amazon Customer compared it to Chanel Coco Mademoiselle and said they would "buy again just for scent." Lisa Celeste Gilbert and Susan Anderson described it as light and fresh rather than overpowering.

But several buyers found it far too strong, and a few linked it to skin trouble. BrightonTea, who uses it in a professional makeup kit, said "it's too highly fragranced" and "causes some irritation on sensitive skin, probably the fragrance." JadeB found it "very perfumed" and "heavy," took it straight off and worried about a reaction. A handful of one-star reviews go further: vicki kirkham reacted "very badly" with "itchy skin and lumps all over" despite not normally having sensitive skin, and Zahrah Q. reported irritation and sensitivity. That is worth pausing on. The listing calls the spray hypoallergenic and suitable for sensitive skin, yet the heavy fragrance clearly does not agree with everyone. If your skin is reactive or fragrance-sensitive, patch test before you commit it to your whole face.

How to actually get your money's worth

The gap between the glowing reviews and the disappointed ones is partly down to how people use it, so this is where you can stack the odds in your favour. Shake the bottle hard before every single spritz, otherwise the oil layer that creates the radiance never reaches your skin. rkidrkidd's method is a good template: skincare as normal, shake and spray, leave it a few minutes before makeup, then shake and spray again once the makeup is set.

Buyers use it three main ways, and it seems to perform best when you pick one and commit:

  • As a glow primer: spritz after moisturiser and before foundation for a hydrated base. Lisa Young uses it this way and only wished she had bought the bigger bottle.
  • As a setting and reviving spray: the most common use. Spray over finished makeup for a dewy finish, then again later to refresh a face that has gone flat.
  • On bare skin: several reviewers spray it on a no-makeup day purely for the fresh, hydrated look.

One practical note on size. A few buyers, including BEAUTY FOR ASHES, were surprised by how small the bottle is, and Priya happily upgraded from the 50ml to the 200ml once hooked. If you spray heavily, the smaller bottle will not last long, so factor that into the price.

So which camp will you land in?

Here is my read after going through every review. This is not a product that works for everyone, and the 4.4-star average hides a real split rather than smoothing it over. But the people it works for are remarkably loyal: repeat purchases, second and third bottles, subscriptions, and buying extras as gifts come up constantly among the five-star crowd.

You are likely to love it if you have dry or mature skin, you want radiance rather than a matte finish, you do not mind a noticeable fragrance, and you are willing to shake the bottle properly and spray generously. Donna, a mature woman who works in the beauty industry, said it "actually does what it says it will," and that profile fits the happiest reviewers well.

You are likely to be let down if you have fragrance-sensitive or reactive skin, you expect a dramatic skincare result rather than a cosmetic glow, or you want a heavy-duty moisturiser. For those buyers it really can feel like a pricey, pretty-smelling spritz of water. At £13.54 the risk is fairly small, and given how many people repurchase, the odds are in your favour, but go in with the right expectation: this is a glow-and-set product, not a miracle serum.

d'alba Italian White Truffle First Spray Serum

The viral vegan truffle mist that doubles as a serum and setting spray, for a dewy, hydrated glow under or over makeup.