Eight drugstore makeup products under £10 that have racked up hundreds of thousands of ratings between them. We break down what each one is good for, where it falls short, and how they fit together into a complete everyday makeup bag.
It's Amazon's Choice, the UK's best-selling hair spray, and sits at 4.7 stars across 12,016 ratings. We dug through 100 verified reviews to see whether the got2b Glued Blasting Freeze Hairspray deserves its cult status or coasts on it.
Rimmel's Lasting Finish 35HR Foundation holds the #1 Best Seller spot in UK face foundations with 5,388 ratings and a 4.5-star average. The £7.99 price tag (down from £10.99) and the new hyaluronic acid formula have pulled it in two directions: loyal fans who say it beats Charlotte Tilbury, and long-time users mourning the old 25HR version. We dig into both sides.
E45 has been sitting on British bathroom shelves since the 1950s. The 500ml pump bottle is one of the brand's best sellers on Amazon UK with 18,331 ratings and a 4.7-star average, but a reformulation has some long-term users questioning whether it's still the same lotion they grew up with. Here's what we found.
Rimmel's Scandaleyes Exaggerate Eye Definer in Intense Black sits at a 4.5-star average across more than 12,000 reviews, yet one complaint keeps showing up in the critical feedback: the tip snaps off. We unpack whether it's a fatal flaw or a usage issue, and why so many women still refuse to switch.
Most complaints about the Schwarzkopf LIVE range come from the reds, pinks, and blondes going rogue. Deep Black 099 sits quietly in the corner doing exactly what the box promises. Here is what 61 real reviews reveal about the jet black shade that long-time users keep coming back to.
A £3.57 brow pencil with a PETA certification, a spoolie brush, and a microblading-style tip. So why are so many buyers opening an empty casing?
It's Amazon's Choice, it's 53% off, and 10,000 people bought it in the past month. But the 100 reviews we read tell two very different stories about what happens after wash five.
At £3.40 with a 4.5-star average, Dove Summer Revived is the UK's top-selling gradual tan. We dug through thousands of reviews to find out what keeps people coming back, and what catches newcomers off guard.
We analysed thousands of verified customer reviews across six of the best affordable face serums UK shoppers can buy right now. Every product costs under £15, and we found clear winners, one surprise disappointment, and a £4 serum that outperforms bottles costing ten times the price.
Amazon's #1 kohl pencil costs less than a coffee and has over 40,000 ratings. We dug through 100 recent reviews to find out what's actually going on with this Rimmel classic, from the loyal fans who've used it for decades to the buyers who received pencils with no lids.
One reviewer applied it after a chemical peel and said the burning stopped almost immediately. Another slathered it on after a bad retinol reaction and saw redness fade overnight. But a handful of buyers say it broke them out or suspect the formula has changed. We went through 99 reviews to sort the signal from the noise.
